Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

EL MONTE, Calif., Feb. 11, 2025 (GLOBE NEWSWIRE) -- GigaCloud Technology Inc (Nasdaq: GCT) (“GigaCloud” or the “Company”), a pioneer of global end-to-end B2B ecommerce technology solutions for large ...

Millennials are now the largest generational group in America’s workforce. This got us thinking about how this much-hyped group was impacting B2B enterprise tech buying. We wanted to know the role of ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...

Aventi Group, a leading name in the realm of product marketing, is making notable advancements in enhancing its B2B marketing services specifically designed for technology firms. With more than ten ...

B2B marketing budgets are on the rise to some degree, with 41% expected to increase in 2025. But 25% will remain the same and 32% are decreasing, according to the 2025 B2B Marketing Mix Report from ...

Challenges in collecting outstanding receivables are pervasive, impacting small businesses nationwide and creating serious concerns. > Late Payments: Three in five B2B invoices are paid late. > Bad ...

Canva has appointed Meghan Gendelman as its first B2B CMO to support the growth of its enterprise business. Canva has ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...