Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Imagine you’re the captain of a boat moving upstream. Your crew of five struggles to row against the current. You then add a new member to the team. This person jumps into the boat, picks up an oar, ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

In a tough global economy, sloppy decision making and "going with your gut" can get you punished--swiftly. That's why leading companies are increasingly turning to a new management discipline called ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

A heatmap is a graphical representation of data using colors that represent different values. It's often used to demonstrate user behavior on a particular web page.

Data that’s captured isn’t always stored, and storage alone doesn’t get the job done. Many transportation agencies are sitting on troves of data they’re not sure how to interpret. Even when vendors ...

Google Sheets is a powerful tool for data analysis, offering a range of functionalities that cater to both beginners and intermediate users. This article aims to guide you through the process of ...

Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...