Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

Demand Gen Report's 2026 survey shows 50% of companies now use a single source of truth as data unification is replacing ...

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Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

Healthy data collection is the process of collecting, organizing and utilizing data in a legal, honest and safe manner. It’s an approach to data that is in everyone’s interest. When a business has ...

As federal officials continue to push for more detailed climate data from insurers, the National Association of Insurance Commissioners (NAIC) is emphasizing climate concerns during its annual fall ...

The researchers said the high rate of data collection suggests the approach used in this study is broadly acceptable. A 4-part strategy to collect data on sexual orientation and gender identity (SOGI) ...

A crucial aspect in data collection and analysis is the employment of proxies. specifically, residential proxies are of paramount significance. The role of these technologies has increased in recent ...