Landon Murie is the CEO of Goodjuju Marketing, helping home service businesses with local SEO, stunning websites, and boosting close rates. How many Google reviews does your local business have? Does ...
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The local SEO gatekeeper: How Google defines your entity
Google won’t rank what it can’t confidently identify. See how business names and primary categories determine local search ...
Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.
In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...
We knew this was coming but as of July 11th, your reviews on Google Local Service Ads are now managed by Google Business Profiles. I know a number of local folks noticed who have LSAs noticed their ...
I go step by step to show how I set up a Google Business Profile so my business shows up in Google search and on Google Maps. This helps me get found by more customers online. I show how to create a ...
Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements of Google Business Profiles (GBPs). Without these snippets of code being added to the URLs of fields in ...
New data on over 3,000 Google Business Profiles finds proximity drives visibility, but review volume and keyword relevance are most influential near the top. Review count and keywords in reviews are ...
Google isn’t rewarding whoever buys the most ads or uploads the glossiest photos. It’s rewarding the business that matches what people expect in the moment. That’s why the old checklist approach to ...
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