After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
NEW YORK — “Our first transaction came from a digital-only agency. They never were able to execute a linear TV buy before,” said Craig Sulema, chief investment officer at ITN Networks, during a ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
Local television news is a lifeline for millions of Americans, delivering information that can directly impact daily life, from weather alerts to election coverage to emergency updates. But a new ...
The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100+ respondent surn ...
Sign up for the daily CJR newsletter. On Monday, the CBS affiliate in Sacramento posted a thirty-minute video to its YouTube page that, on its face, seemed likely to ...