Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

Before Wikipedia's familiar puzzle globe logo, these concepts were under consideration, including a book centipede (the "Wikipede"), a five-headed dragon, and more. I'm disappointed they didn't choose ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Learn the prompts that produce pro logos. Clear shapes, steady line weight andstrong contrast, helping you convert AI drafts ...

A simple monogram revolutionised brand design.

Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...