The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

What matters most is intention—thoughtful planning, clear storytelling and dependable marketing materials to ensure your ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Marketing trends are shifting fast. From AI-powered efficiency to visual storytelling, here’s what marketing leaders need to know to stay ahead this year. Smarter martech stacks. Marketing teams are ...

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, ...

Companies today operate in an environment where they are both blessed and cursed by the proliferation of channels and tools for creating and disseminating content to their audiences. Blessed because ...

STAMFORD, Conn.--(BUSINESS WIRE)--Software spending in the marketing industry is set to rise this year. According to GetApp’s 2025 Tech Trends Survey—which studied the responses of 1,116 marketing ...

These five trends will influence accounting marketing in 2026 and distinguish firms that grow organically from those that ...

In today’s interconnected world, various themes, including digitalization, culture, industry, society, technology and social media, constantly influence one another. Innovation in any of these areas ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: ...

SÃO PAULO--(BUSINESS WIRE)-- Enterprises in Brazil are adopting tools based on generative AI and other technologies to better market their brands and products as marketing channels and consumer ...

BUFFALO, N.Y. — Industry professionals, business owners and academics are invited to explore the evolving landscape of retail marketing on May 2 at a conference hosted by the University at Buffalo ...