PGA Tour, American Express and Blades Brown
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LIV Golf member reveals PGA TOUR return not out of question
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Somewhere, everyone knew Brooks Koepka rejoining the Tour would come with some diss, but the timeline of it wasn’t sure. Well, it is now.
The second event of the PGA Tour season takes place this week in Southern California with The American Express 2026. Held at La Quinta Country
The SportsLine model reveals its top PGA Tour props picks for the 2026 American Express, which begins Thursday at the Pete Dye Stadium Course in La Quinta, Calif.
The 73rd PGA Show in Orlando drew 31,000 attendees and 1,100 brands. We walked the floor and found four big trends—tech gear, grip trainers, personalization, and limited-edition collabs—coming soon to courses everywhere.
Golf doesn’t have diss tracks, but if it did, the PGA Tour’s 2026 marketing campaign would be burning up the Billboard Hot 100. On Thursday, a few hours before the start The American Express, the PGA Tour debuted a new commercial that will run throughout the season.
The PGA Tour is left fragile with three days left before the Farmers Insurance Open. Players have dropped out one after another, and now add another name to the list.
A 3-second delay had announcers Bob Papa and Paul Azinger and on-site reporter John Cook stepping over each other: “It made us look kind of stupid.”
The PGA Tour returns this week to the Coachella Valley, where John Schwarb visited recently and found the best possible respite from his Midwest winter.