In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

User acceptance testing (UAT) allows businesses to ensure that their software meets end-users' needs. UAT is usually the final step of the testing pipeline before the software is released. Stages of ...

At WhatUsersDo, we’re about unearthing the WHY of user behaviour, so that web teams can look beyond their analytical reports and really understand their users. Usability or UX testing is the process ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

SAN FRANCISCO--(BUSINESS WIRE)--UserTesting, a SaaS leader in experience research and insights, today unveiled its latest enhancements to the UserTestingⓇ Human Insight Platform. In addition to the ...

Even with all the application availability and performance enhancements you build into your Web infrastructure, you still need to build something that visitors actually like to use. Unfortunately, ...

In the world of the always-on connected consumer, it’s no longer enough to have a great product that carries a less than great customer journey. All aspects of experience with a brand are constantly ...

It’s one of the biggest headaches for mobile developers and organizations launching mobile initiatives, and one where the most capital can be wasted: mobile testing. Since testing can amount to as ...

Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...