Most striking: nearly all incremental holiday growth on Amazon came from AI-assisted shopping. Rufus sessions rose approximately 90% from October 1 through Black Friday week, while non-Rufus sessions ...

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...

(InvestigateTV) — Amazon makes it easy to click and buy, but that doesn’t guarantee the best price. Kyle James with the website Ratherbeshopping.com said it’s easier than ever to make sure you’re ...