In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

When Microsoft took the wraps off Dynamics 365 a couple of weeks ago, officials seemingly didn't want to talk much about tech. They were more intent on appealing to business decision makers. But most ...

In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those services.

How important is your online advertising strategy? Dealers rely on customer relationship management to gauge how many shoppers are citing the Internet as incentive to visit a dealership, but this ...