Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Dear James: I am not the most accurate with projects. My measurements are often off just enough so things don't fit. Do you have advice regarding which measurement tools/techniques to use? -- Sal L.

In ancient times when someone needed to make a measurement, they would turn to something close at hand, often literally a hand. A tradition that originated thousands of years ago in Egypt that is ...