This paper discusses the interpretative benefits that arise from merging the Dirichlet- multinomial (DM) model as a loyalty variable in the multinomial logit (MNL) model of brand choice. The estimated ...

Unobserved heterogeneity in random utility choice models can be dealt with by specifying either a multinomial or a normal distribution of the coefficients, leading to finite mixture logit and mixed ...

This type of model applies to cases where an observation can fall into one of k categories. Binary data occurs in the special case where k=2. If there are m i observations in a subpopulation i, then ...

If you are a researcher or student with experience in multiple linear regression and want to learn about logistic regression, Logistic Regression Using the SAS System: Theory and Application is for ...