Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...
Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...
FactSet is thrilled to be recognized by WatersTechnology for our Performance Measurement and Attribution Solutions. This is a testament to the investments we’ve made to continuously enhance our ...
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