For a platform that everybody claims to have quit, Facebook is astonishingly resilient. A whopping 71 percent of American adults still use the site — and more than half check it daily — according to a ...

To better understand which social media platforms Americans use, Pew Research Center surveyed 5,022 U.S. adults from Feb. 5 to June 18, 2025. SSRS conducted this National Public Opinion Reference ...

At a party a few years ago, a friend turned to me and in all seriousness stated that he would rather be at home on Facebook than catching up with some of his closest friends offline. Since I hadn't ...

Doing Facebook for small business? It’s still alive, but the way it used to work is dying or nearly dead. Posting every day? That’s a fast track to burnout. Random boosts? Usually a waste of money.

What Happened: Everyone keeps saying Facebook is dead, but the numbers say otherwise. Why Is This Important: This flips the script on the whole “Facebook is for boomers” narrative. Sure, kids love ...

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

Far from a relic, Facebook remains a fixture for more than 70% of Americans. Far from a relic, Facebook remains a fixture for more than 70% of Americans. is a London-based reporter at The Verge ...