How To Encourage Website Visitors To Share First-Party Data

While getting website visitors to share their contact info can generate first-party data leads, the challenge lies in gaining ...

Google AI Overviews: How To Measure Impressions & Track Visibility

Google Search Console treats every AI Overview impression as a regular impression. When an AI Overview appears for your ...

SerpApi Shares Insights on How Open Access to Public Data Supports Ethical AI Development

SerpApi provides real-time structured access to public search engine results. Founded in 2017 by Julien Khaleghy, the company ...

AI for Links: How Smart URLs Became a Hidden Growth Lever

A new wave of AI for URLs technology is transforming that moment after the click. By analyzing context, device, app ownership, browser, location, and language, in milliseconds, brands can ...

Stop using ChatGPT for everything: The AI models I use for research, coding, and more (and which I avoid)

From GPT to Claude to Gemini, model names change fast, but use cases matter more. Here's how I choose the best model for the task at hand.